SBDCGlobal Director Certification Series
Director Certification Series Agenda
|
The SBDCGlobal.com Director Certification Series is a webinar series designed for the Directors of the Small Business Development Center (SBDC) networks in Arizona, Arkansas, Louisiana, New Mexico, Oklahoma, and Texas who are beginning to assist clients in international trade activities. SBDCGlobal.com in partnership with the International Trade Center San Antonio, will detail what is needed to have your SBDC begin assisting clients with international trade needs. Whether your SBDC has questions regarding internal administration, funding, advising, or training programs, this webinar series will provide the information and resources needed to have your SBDC engage in international trade assistance. The completion of all six modules, including assigned casework and a final SBDC International Trade Center Plan to be reviewed by SBDCGlobal.com and International Trade Center San Antonio Staff, will grant attendees a SBDCGlobal.com Director Certificate.
- Presented by Cliff Paredes, Director of the International Trade Center, San Antonio *Dates and Topics Subject to Change *All times in US/Central Time* |
Webinar Dates and Topics:
| November 2nd, 2015 – Module 1: Defining the Opportunity - The Role of SBDCs in International Trade |
| - U.S. SBDCs & International Trade Promotions; |
| - Why SBDCs Should Offer International Trade Assistance Services; |
| - Understanding Client Needs & Creating Globally Competitive Companies; |
| - International Trade Center SBDC Value Propositions & Market Positioning; |
| - Gaining Support from your SBDC Network, University Hosts, State Governments, Partners & SBA; |
| - Developing Sustainable Funding. |
| November 9th, 2015 - Module 2: Leading an International Trade Center SBDC |
| - How to Structure an International Trade Center SBDC; |
| - Hiring the Right People & Developing International Trade Professionals; |
| - Defining Client Segments & Understanding Their Needs; |
| - Determining Advising & Training Metrics; |
| - Calculating Return on Investment; |
| - Leveraging Resources by Creating Regional Partnerships. |
| November 16th, 2015 - Module 3: Developing a High-Value Trade Advising Program |
| - International Trade Advising & Market Research Services; |
| - A Review of Client Segments & Their Needs; |
| - Developing & Optimizing International Trade Center SBDC Advising Services; |
| - International Trade Market Research Resources; |
| - How to Attract the Right Clients while Creating Customer Loyalty; |
| - Capturing Economic Impact & Communicating Success; |
| - A Week in the Life of an International Trade Center SBDC Advisor. |
| November 30th, 2015 - Module 4: Building a Successful International Trade Training Program |
| - Reasons for Conducting International Trade Training; |
| - A Review of Client Segments & Their Needs; |
| - Developing & Optimizing International Trade Center SBDC Training Programs; |
| - An Example of a Successful International Trade Training Program. |
| December 7th, 2015 - Module 5: International Trade Center SBDC Marketing & Promotion |
| - The Reasons for Including SBDC Program Promotions; |
| - A Review: Defining the Three Client Segments & Understanding Their Needs; |
| - How to Promote an International Trade Center SBDC in the Region; |
| - Developing a Consistent and Focused Message. |
| December 14th, 2015 - Module 6: Developing a Concise SBDC International Trade Center Plan |
| - A Review of the 5 Modules; |
| - Highlighted Focus of International Trade Center SBDC Operations; |
| - International Trade Center Plan Review; |
| - Question and Answer Sessions. |
| January 18th, 2016 - Completion of SBDC International Trade Center Plan |
| - Plan to be reviewed by SBDCGlobal.com and International Trade Center San Antonio Staff. |
| Program sponsored by: |
 |